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Audiences

Name: Audiences
Brand: SAGE Publications Ltd
SKU: 04715563
Price: 51799 HUF
Availability: InStock
Author: Nicholas Abercrombie
ISBN: 9780803989610

A Sociological Theory of Performance and Imagination

Nicholas Abercrombie

Brian Longhurst

Language

English

Book Hardback

Libristo code: 04715563

Publishers SAGE Publications Ltd, April 1998

'This book is worth reading for a number of reasons. It is the first introductory work of critical a... Full description

Libristo code: 04715563

347 b

51 799 Ft

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'This book is worth reading for a number of reasons. It is the first introductory work of critical audience research that suggests how we can study the connection of media consumption in general with every day life, and it also goes beyond its competitors in showing how postmodern thinking can help us in the analysis of a "whole way of life"' - Journal of Communication Audiences are problematic and the study of audiences has represented a key site of activity in the social sciences and humanities. Offering a timely review of the past 50 years of theoretical and methodological debate Audiences argues the case for a paradigmatic shift in audience research. This shift, argue the authors, is necessitated by the emergence of the 'diffused audience'. Audience experience can no longer be simply classified as 'simple' or 'mass', for in modern advanced capitalist societies, people are members of an audience all the time. Being a member of an audience is no longer an exceptional event, nor even an everyday event, rather it is constitutive of everyday life. This book offers an invaluable review of the literature and a new point of departure for audience research.