Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 19 990 Ft

DPD point 990 Ft DPD courier 1 190 Ft GLS point 1 190 Ft Hungarian Post 1 795 Ft Hungarian Post 1 690 Ft Hungarian Post 1 690 Ft FoxPost 1 190 Ft Packeta point 1 190 Ft GLS courier 1 690 Ft

Contact

How to shop

Help

My account

▸ Empty :-(

Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Audience Evolution

New Technologies and the Transformation of Media Audiences

Philip M. Napoli

Language

English

Book Paperback

Libristo code: 04558810

Publishers Columbia University Press, November 2010

Today's consumers have unprecedented choice in terms of the technologies and platforms that access,... Full description

Libristo code: 04558810

106 b

15 988 Ft

In stock at our supplier Shipping in 14-21 days

Up to 30 days for returns

Customers also purchased

Aide-mémoire - EMDR - en 46 fiches Cyril Tarquinio

Paperback

19 359 Ft

Pojazdy na budowie Duże puzzle Wasilewicz Grażyna

Hardback

2 108 Ft

Practica yoga : curso completo de yoga, nivel medio Ramiro Calle

Paperback

5 796 Ft

Saturn Return 1 Akane Torikai

Paperback

2 677 Ft

Soziale Ideologien und politische Systeme Irving Louis (Rutgers University USA) Horowitz

Hardback

47 371 Ft

Der Ausflug Peter Knorr

Board book

4 457 Ft

Święte rośliny. Uzdrawiająca moc tradycyjnej amazońskiej medycyny roślinnej Joseph Tafur

Paperback

2 863 Ft

Quand les chansons disent les mouvements du monde Rispail

Paperback

12 376 Ft

Vie de Rancé Chateaubriand

Paperback

3 855 Ft

Pri?res de délivrance et de guérison

Paperback

5 915 Ft

Symphonie Nr. 7 Hans Werner Henze

Sheet

33 552 Ft

Il Libro Delle Vergini (1884) Gabriele D'Annunzio

Paperback

9 831 Ft

Die Denudation In Der Wuste Und Ihre Geologische Bedeutung (1891) Johannes Walther

Paperback

11 303 Ft

Ser padre hoy ALBERT RAMS

Paperback

9 167 Ft

Rybářské pohádky Zuzana Pospíšilová

Hardback

3 584 Ft

Crea Una Vida a Tu Medida / Create a Personalized Life Eli Martinez

Paperback

6 622 Ft

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.