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How Companies Tap the Power of Online Auctions to Maximize Revenue Growth
Language
English
English
Book
Paperback
The authors--cofounders of a pioneer Internet marketing firm--detail the tools and tactics employed...
Full description
Libristo code: 07181132
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75 b
75 b
11 011
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The authors--cofounders of a pioneer Internet marketing firm--detail the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of any size and virtually every industry for creating, conducting, managing, and executing online auctions. 20 illustrations.
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About the book
Full name
Auction App
Author
Heyman, Bob (Professor of Health Care Risk Management, University of Huddersfield and Emeritus Professor of Health Care Research, City University, Lon
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
316
EAN
9780071589673
ISBN
9780071589673
Libristo code
07181132
Publishers
McGraw-Hill
Weight
422
Dimensions
152 x 229 x 17
Categories
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