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Analyzing Decision Making

Metric Conjoint Analysis

Language EnglishEnglish
Book Paperback
Book Analyzing Decision Making Jordan J. Louviere
Libristo code: 04713660
Publishers SAGE Publications Inc, May 1988
This volume introduces the theory, method, and applications of one type of conjoint analysis techniq... Full description
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This volume introduces the theory, method, and applications of one type of conjoint analysis technique -- techniques which are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods, and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning and other disciplines, all of which relate to forecasting the decision-making behaviour of individuals.

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About the book

Full name Analyzing Decision Making
Author Jordan J. Louviere
Language English
Binding Book - Paperback
Date of issue 1988
Number of pages 96
EAN 9780803927575
ISBN 0803927576
Libristo code 04713660
Publishers SAGE Publications Inc
Weight 120
Dimensions 141 x 216 x 5

Categories

Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management decision making
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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