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Alternative Market Research Methods

Language EnglishEnglish
Book Paperback
Book Alternative Market Research Methods David Longbottom
Libristo code: 10035501
Publishers Taylor & Francis Ltd, September 2016
Traditional research methods in marketing can be illuminating when used well, but all too often thei... Full description
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Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Metho

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About the book

Full name Alternative Market Research Methods
Author David Longbottom
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 312
EAN 9781138843721
ISBN 9781138843721
Libristo code 10035501
Publishers Taylor & Francis Ltd
Weight 494
Dimensions 157 x 237 x 26

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
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