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Airbus vs. Boeing

Language EnglishEnglish
Book Paperback
Book Airbus vs. Boeing Rajat Narang
Libristo code: 43119937
Publishers Rajat Narang, August 2022
A tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strate... Full description
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A tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals & aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy & equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster. Business & Product Strategy have been the core pivots & anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas'. The book is meant for anyone seeking actionable insights & practical lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormer's airplane providing a bird's eyeview of the high octane aerial action from the top.

 

If you love aviation and/or are smitten by strategy then this is the passenger seat for you to grab...

 

Hop in!

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About the book

Full name Airbus vs. Boeing
Author Rajat Narang
Language English
Binding Book - Paperback
Date of issue 2022
Number of pages 342
EAN 9798215432914
Libristo code 43119937
Publishers Rajat Narang
Weight 496
Dimensions 152 x 229 x 18
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