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Advertising

Name: Advertising
Brand: SAGE Publications Inc
SKU: 04685111
Price: 48473 HUF
Availability: InStock
Author: Liz McFall
ISBN: 9780761942542

A Cultural Economy

Liz McFall

Language

English

Book Hardback

Libristo code: 04685111

Publishers SAGE Publications Inc, February 2004

Advertising is often used to illustrate popular and academic debates about cultural and economic lif... Full description

Libristo code: 04685111

330 b

48 473 Ft

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.