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Advertising Concept Book

Language EnglishEnglish
Book Hardback
Book Advertising Concept Book Pete Barry
Libristo code: 04472265
Publishers Thames & Hudson, June 2012
A coursebook that tells you what you need to know about advertising, from how to write copy and choo... Full description
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A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.

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About the book

Full name Advertising Concept Book
Author Pete Barry
Language English
Binding Book - Hardback
Date of issue 2012
Number of pages 296
EAN 9780500516232
ISBN 0500516235
Libristo code 04472265
Publishers Thames & Hudson
Weight 1300
Dimensions 210 x 246 x 37

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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