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Language
English
English
Book
Paperback
This book introduces the reader to a brief history of the evolution of advertising in the world and...
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Libristo code: 04687033
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64 b
64 b
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This book introduces the reader to a brief history of the evolution of advertising in the world and in India, including: the economic and social importance of advertising; the role of advertising agencies in the creation and dissemination of advertisements through the media; and above all, the practical aspects of client servicing and copy creation for different media.
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About the book
Full name
Advertising Basics!
Author
J. V. Vilanilam, A. K. Varghese
Language
English
English
Binding
Book - Paperback
Date of issue
2004
Number of pages
180
EAN
9780761998105
ISBN
0761998101
Libristo code
04687033
Publishers
SAGE Publications Inc
Weight
310
Dimensions
160 x 232 x 11
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