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Advertising: A Very Short Introduction

Language EnglishEnglish
Book Paperback
Book Advertising: A Very Short Introduction Winston Fletcher
Libristo code: 04036256
Publishers Oxford University Press, June 2010
Explains the role of advertising in commerce and industry, in society and in the media, and explores...
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4 244 Ft
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Explains the role of advertising in commerce and industry, in society and in the media, and explores the ways in which campaigns work (or fail to work).

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About the book

Full name Advertising: A Very Short Introduction
Author Winston Fletcher
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 160
EAN 9780199568925
ISBN 0199568928
Libristo code 04036256
Publishers Oxford University Press
Weight 142
Dimensions 113 x 172 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
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