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Advanced Technologies Management for Retailing

Frameworks and Cases

Language EnglishEnglish
Book Hardback
Book Advanced Technologies Management for Retailing Eleonora Pantano
Libristo code: 08793074
Publishers IGI Global, June 2011
Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understandin... Full description
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Advanced Technologies Management for Retailing: Frameworks and Cases contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers behavior. This volume covers a large range of topics that contribute to understanding consumers behavior in new computer-aided retailing environments, and how this influences buying behavior while providing useful knowledge on the management of these new technologies and on the management of the digital contents as a reliable teaching resource for teachers and researchers.

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About the book

Full name Advanced Technologies Management for Retailing
Author Eleonora Pantano, Harry Timmermans
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 374
EAN 9781609607388
ISBN 9781609607388
Libristo code 08793074
Publishers IGI Global
Weight 1289
Dimensions 221 x 286 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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