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AdValue

Name: AdValue
Brand: Taylor & Francis Ltd
SKU: 17871044
Price: 103887 HUF
Availability: InStock
Author: Leslie Butterfield
ISBN: 9781138441101

Leslie Butterfield

Language

English

Book Hardback

Libristo code: 17871044

Publishers Taylor & Francis Ltd, June 2017

Advalue is organised into four sections, according to where the advertising effect is to be seen: Co... Full description

Libristo code: 17871044

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Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

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About the book

Full name AdValue

Author Leslie Butterfield

Language

English

Binding Book - Hardback

Date of issue 2017

Number of pages 256

EAN 9781138441101

ISBN 9781138441101

Libristo code 17871044

Publishers Taylor & Francis Ltd

Weight 454

Dimensions 156 x 234

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