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Adaptivitat im CRM

Language GermanGerman
Book Paperback
Book Adaptivitat im CRM Dominik Claussen
Libristo code: 06833274
Publishers VDM Verlag, May 2010
Die Theorie von Wright aus der Produktionswirtschaft besagt, dass bei jeder Verdopplung der kumulier... Full description
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Die Theorie von Wright aus der Produktionswirtschaft besagt, dass bei jeder Verdopplung der kumulierten Produktionsmenge ein Verbesserungspotential bedingt durch Lerneffekte von bis zu 30% besteht. Im Customer-Relationship-Management (CRM) ist ähnliches zu erwarten: umso mehr Marketing-Kampagnen beispielsweise durchgeführt werden, umso besser lernen die Unternehmen die optimale Kampagnenführung. Und je genauer eine Kampagne auf den Kunden abgestimmt ist, desto eher wird er auf die Kampagne reagieren. Daher ist ein Lernprozess in Systemen, und speziell auch im CRM, vorteilhaft. Wie dieser Lernprozess am besten ausgestaltet und automatisiert werden kann, soll in dieser Arbeit untersucht werden.

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About the book

Full name Adaptivitat im CRM
Author Dominik Claussen
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 104
EAN 9783639258714
ISBN 3639258711
Libristo code 06833274
Publishers VDM Verlag
Weight 163
Dimensions 152 x 229 x 6

Categories

Computing & Information Technology > Computer programming / software engineering > Programming & scripting languages: general
Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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