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Value Theme Comparison Using Computerized Content Analysis

Name: Value Theme Comparison Using Computerized Content Analysis
Brand: LAP Lambert Academic Publishing
SKU: 06955619
Price: 23407 HUF
Availability: InStock
Author: Goran Mitrovich
ISBN: 9783838303628

Goran Mitrovich

Language

English

Book Paperback

Libristo code: 06955619

Publishers LAP Lambert Academic Publishing, June 2009

This study searched for value themes of generation Y in their reportage of pre Y2K 1999 and post Y2K... Full description

Libristo code: 06955619

160 b

23 407 Ft

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This study searched for value themes of generation Y in their reportage of pre Y2K 1999 and post Y2K 2000 computer bug countdown. The University of Minnesota's The Daily serves as the social artifact for analysis while The Chronicle of Higher Education serves as an academic elite social artifact. The top value themes found by category frequency count for both papers were the same for pre Y2K 1999 STRONG and Post 2000 ACTIVE. A four group (2 by 2 matrix) chi square test for independence showed significance for frequency count distribution in both papers' use of a strong value theme in their pre Y2K 1999 articles. The significance of 1999's pre Y2K top value theme strong, carried over to The Chronicle's post Y2K 2000 reportage, but not The Daily's reportage of post Y2K.

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About the book

Full name Value Theme Comparison Using Computerized Content Analysis

Author Goran Mitrovich

Language

English

Binding Book - Paperback

Date of issue 2009

Number of pages 196

EAN 9783838303628

Libristo code 06955619

Publishers LAP Lambert Academic Publishing

Weight 295

Dimensions 152 x 229 x 11

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