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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point
Concise Guide to Market Research
The Process, Data, and Methods Using IBM SPSS Statistics
Language
English
English
Book
Paperback
This updated and revised second edition of the accessible, practice-oriented guide gives readers a c...
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Libristo code: 14277943
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This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
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About the book
Full name
Concise Guide to Market Research
Author
Marko Sarstedt, Erik Mooi
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
347
EAN
9783662519813
ISBN
366251981X
Libristo code
14277943
Weight
5621
Dimensions
155 x 235 x 21
Categories
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