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Brainstorm

Name: Brainstorm
Brand: Macmillan Audio
SKU: 40133196
Price: 1791 HUF
Availability: InStock
Author: Mariette DiChristina
ISBN: 9781427204424

Using Science to Spark Maximum Creativity

Mariette DiChristina

William Dufris

Helen Litchfield

Language

English

Audiobook MP3

Libristo code: 40133196

Publishers Macmillan Audio, July 2008

Creativity is often considered an innate gift, not something that can be learned or optimized. In fa... Full description

Libristo code: 40133196

12 b

1 791 Ft

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Creativity is often considered an innate gift, not something that can be learned or optimized. In fact, there is an entire branch of science devoted to dissecting, understanding, and stimulating creativity. Scientific American, the oldest continuously published magazine in the U.S., has been bringing its readers unique insights about developments in science and technology for more than 150 years. BRAINSTORM brings together material previously published in Scientific American Mind: Fostering Group Creativity, Unleashing Creativity, Principled Problem Solving, and The Eureka Moment. It provides a fascinating, informative, and clearly explained exploration of the science of creativity, breaking down right versus left-brained thinking, the relationship between intelligence and creativity, and why sometimes it's important to think inside the box. Learn how to ignite your creative spark through restructuring problems, keeping a curious and open mind, and knowing when to rest and let your unconscious mind do some of the work. The audiobook also features a roundtable discussion on creativity with several leading scientists and Scientific American editor Mariette DiChristina.